Search engine optimization has continued to evolve over the past few years as popular search engines such as Google adjust their algorithms and in doing so change the rules of the “game.” What’s never changed is picking the right keywords, the ones that are most likely to appeal to your target demographic and result in better traffic for your site, is the cornerstone of any good SEO campaign. You’ll see better results if you select a few effective keywords and focus all of your efforts on these terms instead of blindly tossing out somewhat relevant keyword after somewhat relevant keyword. Spend the time now choosing which keywords should receive the most focus, and watch your SEO statistics grow.
Consider Your Targeted Audience
To know which keywords will prove most effective, you have to really know your audience. Chances are, regardless of your industry, they’re new technology-savvy. Forbes reports that 54 percent of the people who shop online daily own a mobile device. Not only do your websites have to be mobile-friendly or your SEO work will prove worthless (because visitors will be put off even after finding your website and decide to leave quickly), but you should also picture where your target customer might be searching for what you have to sell. Is she at the office? Is he on lunch break? Is it at home, or is it on the go? Think about what your potential customer might be doing. For example, if she’s cold outside, she might be more likely to search “warm coats.”
Focus on Local Terms
Geo-targeting plays more of an essential role in successful SEO than you might think. Even though your website is available around the world, your targeted demographic may be limited to the local area and then are more likely to respond to search terms with their city or state in them. For example, “Chicago doctors” or “Maine bookstores.” Even if you sell primarily online or you have multiple locations across the U.S., you’ll find your keywords more effective if they incorporate a geographical location. Choose the areas where your targeted demographic is most likely to live to start and branch out to other states and cities from there.
Incorporate a Social Media Campaign
You won’t see the most conversion you could without focusing on your social media outreach just as much as your SEO optimization. According to Quick Sprout, social media plays more of a role in search engine algorithms now than ever. For example, a company that gained over a hundred new Google+ followers then saw their search results increase by 14.63 percent. Effective keywords are only a small part in the overall puzzle that is getting more traffic to your website and getting more sales out of your traffic. Once you have those keywords, you can incorporate them into your social media posts, too, for multiple times the exposure.
Remember the new rules of SEO and don’t bombard your posts with the keywords over and over. One to two mentions of the keyword maximum per post amidst compelling and effective content will prove more effective than the old method of SEO optimization, which was “keyword stuffing.” Continually analyze your4 data and make adjustments to which keywords receive your marketing focus for the next quarter. The most important lesson to remember when it comes to SEO marketing – or any online marketing – is to never remain stagnant and stuck on one thing.