Not too long ago I posted several quotes from various search engine optimizers and marketers that I thought were particularly interesting or humorous. This next batch of quotes, although from different people that the first batch, still aims to provide a little insight into the processes and personalities of the folks in the search space.
First off we have Rand Fishkin of SEOMoz who once again impresses with his honesty. You won't find many individuals or companies that will openly admit that a competitor is better than they are.
"I think it would be foolish of me, after seeing their processes, to assume that we could bring the same level of service (or detail) to a large scale keyword research or link discovery project. We're simply out-gunned."
Following the theme of honesty, a post over at Scoreboard Media
reveals a simple truth some many people fret about unnecessarily when creating a new site. I happen to agree with this one.
"Yes, I know the branding value of .com but an audience can be developed without a brand. A brand cannot be developed without an audience. You figure out what that premium is worth."
I particularly enjoyed this second one from Scoreboard Media (yeah, I did a lot of reading on that site today). The young folks in the crowd might find this comment too cynical, but those of you that are older will likely nod your head knowingly.
"Do not lob the bleeding heart teaching is so rewarding argument at me. Trust me, it's not as rewarding as cashing checks from your couch."
The author of Tropical SEO has similar thoughts to Scordboard Media. And like many of us SEO's, he has been bitten by the online income bug.
"However - know this - I love being lazy. I love the feeling of not lifting a finger, and getting a check in the mail"
And finally, a quick tip David Naylor that I first read about from Jennifer Slegg on how to do a check of your copy to see if you've gone overboard with the keywords.
"Dave prints the content, then takes a highlighter and highlights the keywords. If it looks like more highlighter than white, you need to tone those keywords down a bit too."
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