An increasing number of businesses are coming to realize that search engine optimization is the way of the future. With millions of consumers taking their purchasing cues from search engines and social media platforms, any company that wishes to remain solvent needs to embrace SEO. Even if you’re largely unfamiliar with search engine optimization, it’s never too late to enter the fray. As it happens, there are a number of convenient tools you can use to bring yourself up to speed. In the quest to get your website noticed by Google and other prominent search engines, the following tools can prove invaluable.
Before you can set your SEO goals into motion, you’ll need to decide on some results-driven keywords and phrases. Depending on your field of expertise and how much competition you face, this can be easier said than done. Fortunately, free tools like Ubersuggest make finding effective keywords a breeze. After entering a word or phrase that pertains directly to your business, Ubersuggest will expand on it by adding numbers and letters from popular search queries. This will provide you with an understanding of which terms to incorporate into your web content and submit PPC bids for. As Digital Vidya’s Vikalp Bharti explains, Ubersuggest can help companies hone their SEO strategies and discover new niches to fill.
After determining the right keywords, you’ll need to start tailoring your web content to meet consumer needs. In order to do this, you’ll need to learn about what prospective customers are looking for when it comes to content. This is where BuzzSumo comes in. This handy tool not only shows you how popular certain search terms are, it provides you with examples of content that’s based around those terms. Fully aware of the link between SEO marketing and social media, BuzzSumo also shows users the number of shares, favorites and retweets popular search terms have received across the social media landscape.
Billed as a “keyword snooping” tool, SEMrush can help you get a leg up on both local and national competition. Site Pro News’s Julia Spence-McCoy describes it as a tool that can “crush competitor search data.” Like Ubersuggest, it provides you with examples of popular industry-centric keywords, as well as letters and numbers that can effectively be weaved into them. It also shows you which organic search terms are providing your competitors with free Google traffic, giving you an idea of what to incorporate into your content. Furthermore, if you’re interested in making an AdWords bid for a certain keyword or phrase, SEMrush will show you the amount you can expect to pay per click.
It’s nearly impossible to ignore the impact search engine optimization has had on online marketing. Now that Google has effectively taken the place of the Yellow Pages, the vast majority of consumers rely on search engines to guide their buying decisions. Getting your company’s website on the radar of a handful of prominent search engines will ultimately increase traffic to your site, as well as the number of clients darkening your doorstep.