A crack marketing team is the cornerstone of any business’s promotional efforts. PR managers, copywriters and seasoned marketing gurus are all play an integral role in planning and executing your online marketing campaigns. However, these promotion-savvy pros can’t do it all on their own. In light of how much attention companies now devote to online marketing, the Internet is awash with targeted content and other items designed to grab the attention of consumers. To stay afloat in such an overcrowded marketplace, your team will need to enlist the aid of several convenient tools.
Visual Website Optimizer
Most companies’ websites are in a constant state of evolution. With frequent content, design and functionality updates, your business’s website is practically a living organism. Unfortunately, ascertaining which changes resonate with visitors and which don’t can be incredibly tricky. However, with the help of Visual Website Optimizer, you can stop the guesswork and gain a clear understanding of what visitors like about your site. This game-changing tool allows people without any technical expertise or HTML-related knowledge to create A/B tests and geo-behavioral targeting campaigns, thus allowing them to analyze and
Getting prospective clients to visit your website is only half the battle; enticing them to stay is the real test of your company’s mettle. According to Entrepreneur’s Jonathan Lang, between 70 and 96 percent of first-time visitors will never return to your website. If even a small percentage of these one-and-dones could be convinced to stick around, there’s a chance they’d become paying clients – and there’s no sense in missing out on so much potential income. This is where Picreel, a popular conversion rate optimization tool, comes into play. This handy software presents exiting visitors with an assortment of survey options and special offer banners in an effort to keep them on the page longer. If someone is intrigued by what they see, chances are they’ll stick around – and more importantly, return on a consistent basis.
These days, social media plays a vital role in most companies’ online marketing efforts. Since popular social media outlets essentially function as free promotional tools for businesses of all sizes, it’s only natural that so many entrepreneurs would embrace them. If your team is looking for an effective way to generate leads on sites like Facebook and Twitter, make sure to give Socedo a try. This handy tool allows you to automatically favorite tweets and sends direct messages and LinkedIn emails to people you follow. Furthermore, Socedo enables your social media accounts to automatically follow users who conform to the criteria you input. The tool can also help your marketing team determine the right keywords to incorporate into posts and hashtags.
The world of online marketing grows more intricate and complex by the day. Navigating such a perilous digital landscape without the help of some user-friendly tools can put even the most experienced marketing teams through their paces. Utilizing the previously-discussed tools to their full potential can strengthen your company’s Internet-based promotional efforts and ensure that you stay current with popular online marketing trends.