These days, you’d be hard-pressed to find someone who doesn’t use some form of social media. Young or old, individuals of all ages use such social media mainstays as Facebook, Twitter and Instagram to stay in touch with loved ones and share assorted photos and videos. In addition, a rapidly increasing number of businesses are using well-known social media outlets as highly-effective promotional tools. In much the same manner as certain keywords and phrases can get your business noticed by prominent search engines, popular search terms can win you recognition on social media as well. The following keyword-centric strategies can help your business receive attention across the social media landscape.
Determine the Right Keywords
Before you can implement a keyword strategy, you’ll need to determine which words will be most effective. Fortunately, this is much easier than ascertaining search engine-friendly keywords and phrases. Facebook and Twitter, in particular, prominently feature lists of trending topics and hashtags on their respective homepages. When creating accounts for your company on the aforementioned sites, make sure to include general keywords in your profile. For example, “best pizza in Cleveland” or “Cleveland area pizzeria” might work. Your individual posts should incorporate trending hashtags and include references to popular current events whenever appropriate.
Tie Them into Posts Organically
When incorporating trending keywords, make an effort to tie them into your posts as organically as possible. If you haphazardly wedge them in, people are sure to take notice and regard your accounts with less authority. Whenever possible or thematically appropriate, incorporate humor into your keyword-centric posts – particularly on Twitter, which has become a haven for both aspiring comics and popular comedians. A typical humor-infused post would look something like this: “Suffering from an acute case of #ElectionFatigue? Cool your politically-charged nerves with a slice from Pearl’s Pizza!” While it’s clear that a hashtag was used, the post reads naturally and contains a clear message.
Change Things Up
The best thing about social media-based keyword campaigns is how easy they are to implement. Whereas SEO endeavors require a fair amount of research and wait time, social media campaigns can be launched at a moment’s notice and produce immediate results. With this in mind, incorporate keywords into most, if not all, of your posts. If one post fails to garner the desired number of shares or retweets, simply whip up another post using different keywords.
Social media is incredibly versatile. While developed as a means to keep in contact with friends and relatives, outlets like Facebook and Twitter are steadily gaining prominence as top-notch promotional tools. According to Yahoo! Small Business, social media sites are giving search engines a run for their money with regard to consumer interest. Although there are a number of ways to attract new customers on social media, few are easier to implement than keyword integration. So if you’re interested in increasing your company’s Facebook and Twitter fan bases, drawing more traffic to your website and ultimately growing your business, a social media-based keyword strategy is just what the doctor ordered.