When you stop to think about it, your team produces an extensive range of online content. Seldom does a day go by in which something new isn’t added to your rapidly expanding content library. Given how much works goes into the blog posts, feature articles and interviews posted on your site, it’s only natural that you’d want this content to be seen by the widest possible audience. After all, the larger the audience, the more customers your company stands to reel in. Even if you don’t have a lot of experience with Internet marketing, you should have no trouble setting the following content creation strategies into motion.
Identify Your Key Demo
Nearly every content strategist you speak with will recommend identifying your target demos before overhauling your content creation efforts. This will entail sitting down with your marketing team and determining the type of audience your enterprise wishes to reach. In theory, it’s in your company’s best interest to reach out to every possible demographic. However, in practice, it’s downright impossible. Scattershot web content that overextends its reach is of no use to anyone. When crafting content, your goal should be to reach a specific audience. If the content you create happens to resonate with people outside of your target demo, think of it as a fortuitous coincidence.
Include Captivating Images
If you look at some of the web’s most successful blogs – be they news-oriented, business-related or humor-focused – you’ll immediately notice one common feature: fascinating images. With attention spans growing shorter by the year, not many Internet users have the patience to make their way through enormous walls of text. The adage “Show, don’t tell” certainly rings true in the digital age, which is why aesthetically enticing images should be sprinkled throughout every piece of text-based content found on your company’s website. As Digital Current’s Sasha Fedkevich explains, “Posts with images get 650 times more engagement than text-only posts.” Even if you’re posting a quick paragraph-long update, take care to include a fun image or two. In addition to satisfying visitors with short attention spans, abundant images will appeal to prospective customers who are visual learners and give them a clear idea of the points you’re trying to make.
Branch Out into Video Creation
While there’s nothing wrong with engaging blogs or in-depth feature articles, branching out into video creation can prove very beneficial for your brand. As previously stated, many people simply don’t possess the time or inclination to read for extended periods. Informative videos and vlogs are versatile, in that they can take the place of text-based content or work in tandem with it. For example, some companies have found success by creating a vlog counterpart for every blog entry they post.
Web content reigns supreme in the world of online marketing. However, as Entrepreneur’s Chad Barr and Alan Weiss point out, “Content may be king, but provocative content is the ace.” For this reason, companies of all sizes are taking measures to get their content noticed by prospective customers and prominent search engines like Google. To generate a wider audience for your content, remember to target a specific audience, be generous with images and consider trying your hand at video creation.