Keywords are the backbone of any successful search engine optimization campaign. While it’s true that search engines have evolved over the past few years and no longer respond positively to content with “keyword stuffing,” having the right keywords on your website is still crucial to placing high in search engine results. Luckily, there are keyword analysis tools for marketers and website owners such as Ubersuggest and Team Explorer.
They’re Often Free
Most companies, especially new or small businesses, are on a budget. However, effective freeware keyword analysis tools include the aforementioned Ubersuggest and Team Explorer. You spend zero percent of your marketing budget to let these programs generate a list of effective keywords and/or check the effectiveness of your current keywords. You even save time by letting the program do this for you instead of having to analyze your own set of data over a set of weeks or months.
It’s More Effective
Digital Marketing reports that paid searching accounts for 26 percent of the average company’s total marketing budget. Rather than paying for a search engine boost – especially considering consumers often train themselves to ignore those paid boxes that appear at the top of or to the side of the results – improve your site’s SEO organically. It all starts with choosing the right keywords – and an analysis tool will help you narrow down the list of terms to focus on. Don’t forget to add your city and/or state name whenever applicable as geotargeting often offers better results than general terms. For instance, “buy used books Dallas” is easier to break into than “buy used books” in general.
Generating a list of keywords that have been proven to work with a tool is far faster than workshopping a list of potential keywords with your coworkers. Sometimes you don’t have time to come up with the keywords you want to put in written content or on social media or video description boxes. You have a limited time event to time the content campaign with – a sale or an upcoming charity event, for example, that was planned at the last minute – and you need to start marketing it like yesterday.
A tool already has compiled all the data about the most popular keywords in your industry that you can rely on to create content. Seeing a list of keywords can even inspire your content. Content is actually most effective when it’s very relevant to the keyword so the visitors to your site stay, read or view the entire content, and are more likely to return. For example, if they wanted to know “how to clean a bathroom sink” and you sell bathroom cleaning products so you use that keyword, content that clearly explains how to clean the sink (suggesting your product as part of the solution) and doesn’t just slip that phrase into a promotional piece for your product is more likely to engage the visitor.
Once you’ve got the right keywords in hand, focus on expanding your content’s reach. According to Regalix, 76 percent of marketers use social media to improve SEO results. The same keywords that appear on your website to increase search engine optimization can work to increase traffic to your social media pages – which in turn drives traffic back to your homepage. Plus, social media often appears toward the top of search engine results to begin with, which offers a built-in boost for your company’s SEO ranking.