If you haven’t yet created a Twitter account for your business, it’s high time you got with the program. Companies of all sizes are promoting themselves through the web’s most popular micro-blogging platform, and there’s no reason yours should be left in the dust. As one of the world’s most easily-accessible social media outlets, Twitter boasts a truly impressive user base. In fact, a 2016 Statista poll revealed that the platform averages 310 million monthly active users. Businesses interested in using Twitter to their full advantage can do so by heeding the following tips.
Be Mindful of Keywords in Your User Profile
As any business owner with SEO experience can confirm, the right keywords can drum up quite a bit of attention from prospective customers. That being the case, be very mindful of the keywords you incorporate into your user profile. Since the number of characters you’re allowed to use in your profile description is limited, it pays to be selective when choosing the right words to describe your business. For best results, make sure to include your company’s primary function, as well as its location. For example, a website development company based out of San Diego’s ideal description would be something along the lines of “Development Depot – Cutting-Edge Website Design and Development – San Diego, CA.” This will help bring your business to the attention of users who enter any of the aforementioned criteria into Twitter’s search bar. Fortunately, amending and editing your Twitter profile couldn’t be easier, so if your initial profile description fails to produce favorable results, you can effortlessly rework it.
Avoid Sounding Spammy
If there’s one thing Twitter users hate, it’s spam. Since the average Twitter user follows between several hundred and several thousand accounts, their feed is constantly teeming with new tweets. As such, many users will welcome any opportunities to trim the fat with regard to the accounts they’re following. This is why it’s important to put actual thought into each update and avoid posting tweets that are overly-spammy or of no practical value to your followers. There’s nothing wrong with posting links to your website or any pieces of content you’d like to share with your followers, but take care to preface these links with quick explanations of what they’re for and why they’re of interest to your followers.
Interact With Your Followers
Making yourself accessible to your followers is a great way to endear yourself to your company’s Twitter fan base. It will also make your company seem personable – and less like a monolithic entity. With this in mind, respond to any queries or compliments you receive from your followers within 12 to 24 hours. This will help illustrate that their opinions matter to you, effectively making them more apt to recommend your business to potentially interested parties.
If you’re in the market for a popular, user-friendly social media platform, look no further than Twitter. Provided you know what you’re doing, this highly-regarded social media mainstay can prove immensely helpful in growing your business. Devoting extra effort to creating an appealing profile, avoiding spam-like posts and consistently interacting with your follow base are sure to generate big rewards.