In a recent survey nearly 67% of small-to-medium business respondents cited SEO as their most in-demand marketing service for 2015. These numbers have been trending upwards since the start of this decade and it looks like demand is only is going to increase.
The SEO industry is one that is constantly evolving, however this challenge offers one many fine opportunities. There is a huge opportunity for companies to grow their own SEO experts in-house, as well as a pressing need to find and identify those individuals with the potential for SEO growth.
Is it for You?
Would you say any of the following statements apply to you?
- Are you naturally very curious?
- Do you enjoy learning new skills?
- Do you enjoy writing?
- Can you think laterally?
- Do you like to multi-task?
Those are some of the core elements to a career in SEO. Many who were English and Journalism majors that were having a difficult time finding decent work during the Great Recession have found this industry to be a source of relief. In addition to the technical side of SEO, the content marketing side is one that is becoming most relevant. Google’s most recent updates make it clear that rehashed duplicate generic content is going to be a target for penalization. Writing for SEO should be the same as writing for humans, the key to success involves organic search engine optimization services that would be natural for a reader as well as the engine. This takes talent that many from creative backgrounds can excel in. When it comes to on-page SEO and outreach, a way with words will get you far.
That said, IT related qualifications, web design or development and any marketing related subjects will most certainly come in handy. While a talent for writing is a key component of SEO development, numbers are crucial as well. Typically, analytical-minded thinking is harder to teach, so if you feel this is strength for you, a career in SEO may be the exact field you’re looking for.
Here are some more in depth descriptions of the available job market:
Most intelligent companies in marketing understand that you can’t really have sustainable success without investing in content marketing. If you have the resources to create content that is persuasive and tells a story, then you will be amongst the cream of the crop. Whether its writing, videography, design or deep research, anything that demonstrates you can create remarkable content is a sure-fire way to career success.
Together with the Strategy and PR team, your Content Marketers work as the keystone members of the team, putting together the written products. This involves some technical knowledge of SEO as well; in order to target keywords and themes that will work in line with clients stated goals and wishes.
Also part of your job will involve analyzing consumer behavior and understanding how niche audiences go about finding information online. Based on those insights you then can then recommend the content assets to be developed. You evaluate different platforms to identify gaps and opportunities in content and create plans to fill those. This role largely depends on the makeup of your individual marketing company, but as long as Google is treating content as king, this will be a hot job to have.
For those who love algorithms, programming, and tinkering with engineering tasks, they often find the technical side of SEO to be a good fit for them. Technical SEOs are always having to stay current with the latest updates from search engines, and constantly having to find patterns in algorithms.
It is their job to make sure that the brand’s digital assets (website, social profiles, video channel, etc.) are fully optimized and following the proper guidelines indicated by the major search engines, in order to drive traffic to your website and climb the rankings.
People can be very particular about browsing websites online, when it comes to design and overall experience. Those who can create experiences that integrate cutting technology with the current of our culture will thrive in this field. The more you cut down on your audience’s pain points, the more success your company’s online presence will have. So if you have design skills along with an intuitive sense of business, and empathy for the user/customer, then you will find yourself in high demand in this field.
As long as Google is continuously upgrading its algorithms and users consume and engage with content on different devices, there will always be a spot for technical SEOs.
Social Media is a part of our everyday lives, and all you have to do is watch the news to see how much we rely on that shared information to connect us all together. Many news journalists will read tweets as feedback to major events. Athletes, celebrities, and politicians frequently use social media as a direct way to speak to their audience without any filter involved. Many companies have noticed the tremendous potential in using Social Media to promote their brand and products, and the rise in PR jobs for internet marketing companies is growing at a considerable rate.
The Social SEO is the new link between consumers and brands that leverages the power of social platforms (Facebook, Twitter, LinkedIn, etc.) to gain higher visibility in search. Thinking like this, you’re not creating SEO campaigns or link building campaigns; you’re creating marketing campaigns that build brand awareness, boost social mentions, generate PR buzz and at the same time, builds some links. These team members are a crucial player for any brand initiative (such as product launches or new campaigns) because you can act and advise in real time. They are on the front lines representing the company while dealing directly with its audience. It takes a “people-person” quality to thrive in this role.
Now is the time to take advantage of the growth in the job market for SEO professionals. It’s a dynamic and exciting field, and if you act now, you will be a step ahead, and in great position for your career.