Why Now is the Time For a Career in the SEO Industry

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In a recent survey nearly 67% of small-to-medium business respondents cited SEO as their most in-demand marketing service for 2015.  These numbers have been trending upwards since the start of this decade and it looks like demand is only is going to increase.

The SEO industry is one that is constantly evolving, however this challenge offers one many fine opportunities.  There is a huge opportunity for companies to grow their own SEO experts in-house, as well as a pressing need to find and identify those individuals with the potential for SEO growth.

AAEAAQAAAAAAAAN1AAAAJGNlYjdhZGE3LWIzZGEtNGE4Yi1iMTBkLTEzNmI2N2EwNmI1NAIs it for You?

Would you say any of the following statements apply to you?

  • Are you naturally very curious?
  • Do you enjoy learning new skills?
  • Do you enjoy writing?
  • Can you think laterally?
  • Do you like to multi-task?

Those are some of the core elements to a career in SEO.  Many who were English and Journalism majors that were having a difficult time finding decent work during the Great Recession have found this industry to be a source of relief.  In addition to the technical side of SEO, the content marketing side is one that is becoming most relevant.  Google’s most recent updates make it clear that rehashed duplicate generic content is going to be a target for penalization.  Writing for SEO should be the same as writing for humans, the key to success involves organic search engine optimization services that would be natural for a reader as well as the engine.  This takes talent that many from creative backgrounds can excel in.  When it comes to on-page SEO and outreach, a way with words will get you far.

That said, IT related qualifications, web design or development and any marketing related subjects will most certainly come in handy. While a talent for writing is a key component of SEO development, numbers are crucial as well. Typically, analytical-minded thinking is harder to teach, so if you feel this is strength for you, a career in SEO may be the exact field you’re looking for.

Job Descriptions

Here are some more in depth descriptions of the available job market:

seo-for-businessContent SEO
Most intelligent companies in marketing understand that you can’t really have sustainable success without investing in content marketing. If you have the resources to create content that is persuasive and tells a story, then you will be amongst the cream of the crop. Whether its writing, videography, design or deep research, anything that demonstrates you can create remarkable content is a sure-fire way to career success.

Together with the Strategy and PR team, your Content Marketers work as the keystone members of the team, putting together the written products.  This involves some technical knowledge of SEO as well; in order to target keywords and themes that will work in line with clients stated goals and wishes.

Also part of your job will involve analyzing consumer behavior and understanding how niche audiences go about finding information online. Based on those insights you then can then recommend the content assets to be developed. You evaluate different platforms to identify gaps and opportunities in content and create plans to fill those. This role largely depends on the makeup of your individual marketing company, but as long as Google is treating content as king, this will be a hot job to have.

Technical SEO
For those who love algorithms, programming, and tinkering with engineering tasks, they often find the technical side of SEO to be a good fit for them.  Technical SEOs are always having to stay current with the latest updates from search engines, and constantly having to find patterns in algorithms.

It is their job to make sure that the brand’s digital assets (website, social profiles, video channel, etc.) are fully optimized and following the proper guidelines indicated by the major search engines, in order to drive traffic to your website and climb the rankings.

People can be very particular about browsing websites online, when it comes to design and overall experience.  Those who can create experiences that integrate cutting technology with the current of our culture will thrive in this field.  The more you cut down on your audience’s pain points, the more success your company’s online presence will have.  So if you have design skills along with an intuitive sense of business, and empathy for the user/customer, then you will find yourself in high demand in this field.

As long as Google is continuously upgrading its algorithms and users consume and engage with content on different devices, there will always be a spot for technical SEOs.

Social SEO
SocialSEO-Featured
Social Media is a part of our everyday lives, and all you have to do is watch the news to see how much we rely on that shared information to connect us all together.  Many news journalists will read tweets as feedback to major events.  Athletes, celebrities, and politicians frequently use social media as a direct way to speak to their audience without any filter involved.  Many companies have noticed the tremendous potential in using Social Media to promote their brand and products, and the rise in PR jobs for internet marketing companies is growing at a considerable rate.

The Social SEO is the new link between consumers and brands that leverages the power of social platforms (Facebook, Twitter, LinkedIn, etc.) to gain higher visibility in search. Thinking like this, you’re not creating SEO campaigns or link building campaigns; you’re creating marketing campaigns that build brand awareness, boost social mentions, generate PR buzz and at the same time, builds some links. These team members are a crucial player for any brand initiative (such as product launches or new campaigns) because you can act and advise in real time.  They are on the front lines representing the company while dealing directly with its audience.  It takes a “people-person” quality to thrive in this role.

Now is the time to take advantage of the growth in the job market for SEO professionals.  It’s a dynamic and exciting field, and if you act now, you will be a step ahead, and in great position for your career.

 

 

Smarter Ways to do Your Online Marketing Strategy

IMM-Marketing-Planning-Lightbulb

The past year was extremely eventful in terms of Google updates. If you want to stay ahead of Google algorithm updates you have to play hard ball with your online marketing strategy. The online landscape has never been more competitive, while the need for an online presence has never been stronger. In this context, a company’s marketing initiative has a greater potential to make a real ROI impact. The playing field for SEO professionals has shifted to embrace a more robust vision of this area of expertise. In a way, the focus has moved from tactics to strategy. The most successful players online work to anticipate Google’s next moves and adapt to them with fast response.

A solid SEO performance can be built on a strong foundation and adapting both strategically and tactically to Google updates. Smart marketers benefit from performing periodic audits to identify and fix unnaturally built inbound links.

content-marketing-homepageContent is Crucial

Content marketing is all about distributing your quality content, strategically, in order to find the targeted audience. You should find ways to combine content creativity with the best SEO techniques. Your website should provide high, in-depth, useful content for your visitors. Creative content production and great SEO techniques must work together to maximize exposure and results. Do not ignore the technical side of creative content, but always write for the people.

High quality content remains critical. The advantages of a good content strategy are:

  • Increasing authority in your niche.
  • Freshness or signs that your website is growing.
  • Social signals from engagement and regular sharing.
  • Regular, helpful content targeted at your audience.

 

social-media-imageSocial Media Plays an Increasing Role

Social media has become a major player in the Internet marketing landscape. Mega platforms like Twitter and Facebook, as well as visual content from networks like Instagram and Pinterest, provide you an excellent medium for connecting with your customers. It’s no longer enough to stay active on a single social media network and diversification has become a major trend today. You need to take social media seriously and employ the pillars of strong profiles which are good content, engagement, and reciprocity. Choose the social media channels that are most relevant in your industry, those that truly matter to your customers.

It is also a good move to invest your attention in Google+, which is playing an increasingly significant role in ranking factors. Establish a Google Authorship of your content, since this will play an important role in strengthening your Author Rank as well as in the SERPs.

business tagsFocus on Mobile

The future belongs to mobile SEO. The landscape is rapidly shifting in favor of mobile browsing. The number of mobile users is continuously growing. You need to optimize your website for mobile use. Your site’s mobile performance matters to rankings. With the steady rise in mobile technology, mobile SEO is not an option, it is a necessity. The last Google update was dedicated to mobile friendliness.

Conclusion

The past years have been rich in Google updates and significant changes in the SEO industry. It might seem difficult to keep up the pace and adapt to all these changes, but the good news is that looking back, it becomes easier find the direction of the trends. Staying on the course and focusing on several priority areas gives you the insight needed to improve your SEO strategy in 2015 and beyond.

 

The past year was extremely eventful in terms of Google updates. If you want to stay ahead of Google algorithm updates you have to play hard ball with your online marketing strategy. The online landscape has never been more competitive, while the need for an online presence has never been stronger. In this context, a company’s marketing initiative has a greater potential to make a real ROI impact. The playing field for SEO professionals has shifted to embrace a more robust vision of this area of expertise. In a way, the focus has moved from tactics to strategy. The most successful players online work to anticipate Google’s next moves and adapt to them with fast response.

A solid SEO performance can be built on a strong foundation and adapting both strategically and tactically to Google updates. Smart marketers benefit from performing periodic audits to identify and fix unnaturally built inbound links.

Top Free Tools to Track SEO Stats and Progress

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Business owners today are looking for a venture online that will attract numerous customers. Many people opt for Search Engine Optimization to increase their website rankings. While this is a good thing, many people are not aware of the tools that can be used to monitor their SEO progress. With these tools, you will be able to learn which SEO strategy works best on your website. Here are top free SEO tools that will give you a valuable insight on your progress.

aaAlexa Ranking

Alexa ranking is a free online tool for your website. It gives a clear indication of the progress of your site. It provides plenty of information regarding your website; the number of links to your site, its estimated traffic and important keywords. You can also find other sites within this free online tool; this will assist you to find newer techniques and strategies of what to do and what not to do in your SEO strategy.

By visiting the site, you will be able to enter about 5 domains for a side by side comparison. You will then be given information regarding the websites. The information displayed is on a time period that can range from 3 months to 3 years.

Google Analytics

Google Analytics is one of the most popular SEO tools. To use this tool, you have to ensure that the Google Analytics code is embedded to your site at the start of your online marketing endeavor. From then on, you will be able to monitor and track your traffic. These tools also allow you to stay updated with your traffic sources as well. You will be able to get the exact geographic areas of major sources of traffic going to your site.

zoekmachine-optimalisatie-afbeeldingenGoogle Webmaster tools

Apart from Google Analytics, Google has a Webmaster tool that is the best resource for webmasters. This tool gives you in-depth information regarding the pages that you have indexed and any errors in your website. This tool is going to keep your website clean and functioning. It will also evaluate different SEO techniques and how they improve your sites to get ranked on Google.

Yahoo Site Explorer

Yahoo Site Explorer is also a popular free tool for tracking and analyzing inbound links for user’s websites and also of their competitor’s websites. With this tool, you can determine the number of pages ranked by Yahoo’s search engines. You will also be able to explore each page to determine the inbound links for your website.

Website Grader

Website Grader is a free online tool which lets you measure how effective your website is in marketing. By using this tool you will get results on the performance of your websites on SEO, social popularity and other factors that could determine the overall progress of your website. Website Grader further provides basic advice on how your website can be improved. This helps one know how their site is faring with regard to that of their competitors.
The above SEO tools will make invaluable resources to your site for monitoring SEO progress. They are the top free tools that will give you simple research and detailed website analytic reporting.