If your business has ever engaged in any form of web marketing, you’ve likely heard of search engine optimization. Although you have a solid understanding of SEO basics, you’re unclear on how to use search engine optimization to your company’s full advantage. As it turns out, there are a number of effective ways to attract new business through SEO. If you’re ready to see a noticeable uptick in visitor stats and new clients, put the following strategies into practice.
Produce Keyword-Oriented Content
When producing content for your website, you should utilize keywords that will get your site noticed by popular search engines. For example, if you run an ad agency based out of Cleveland, effective keywords would be something along the lines of “best ad agency in Cleveland” or “best Cleveland ad agency.” When incorporating these terms into your content, try to make them sound as natural as possible. If they’re haphazardly shoehorned in, you can bet that prospective clients will take notice. In addition to plugging keywords into the body of your content, you can benefit from fitting them into the titles of your posts.
Mobile Search Optimization
As TNW News reports, over 80 percent of U.S. adults own a smart phone. Furthermore, the average amount of time spent on these devices each day is almost two hours. According to Google, over half their traffic comes from mobile devices. At this point, there’s no denying that mobile browsing is the way of the future. With people of all ages increasingly turning to smart phones, tablets and other mobile devices for their web browsing, no successful business can afford to be left out of the loop.
To fully optimize your company’s website for mobile browsing, you’ll need to enlist the aid of a highly skilled web designer. This person will make your site more responsive, enabling it to compress variations of the same information in a much timelier manner. To get your site noticed by Google, she’ll incorporate special syntax strings and tailor the site to conform to the company’s Mobile Sitemap protocol.
Specially Tailor Your Social Media Posts
In addition to keeping customers in the know and attracting new followers, being active on social media can help get your company noticed by popular search engines. When composing updates on Twitter and Facebook, incorporate some of the same keywords found in your website’s content. Again, make an effort to plug them in as naturally as possible. Even if a Google search directs prospective clients to one of your social media accounts instead of your company’s website, this still means new people will discover your brand.
According to Entrepreneur’s Jayson Demers, search visibility is crucial to keeping modern-day businesses afloat. However, when it comes to SEO, one size does not necessarily fit all. Search engine optimization is a versatile form of marketing that encompasses many different strategies. Posting keyword-oriented content on your website and social media accounts and optimizing your site for mobile searches will help your small business thrive in the digital age.